The Ultimate Question: Driving Good Profits and True Growth

Reichheld, Fred

ISBN 10: 1591397839 / ISBN 13: 9781591397830

Verlag: Harvard Business School Press, Boston, 2006

Beschreibung

First printing, full number line (1-5). Signed by the author on the front endpaper: "Fred Reichheld." The book is square and unmarked; corners sharp, spine ends lightly bumped. The dust jacket is not price-clipped (original price $24.95); Brodart protected.

Bestandsnummer des Verkäufers 014764

Bibliografische Details

• Titel: The Ultimate Question: Driving Good Profits and True Growth
• Verlag: Harvard Business School Press, Boston
• Erscheinungsjahr: 2006
• Sprache: Englisch
• ISBN-10: 1591397839
• ISBN-13: 9781591397830
• Einband: Hardcover
• Auflage: 1st Edition
• Zustand: Near Fine
• Zustand des Schutzumschlags: Near Fine
• Signiert: Signed by Author(s)

Über diesen Titel

Inhaltsangabe

Book by Reichheld Fred

Reseña del editor

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.

Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.

Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.