Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) - Softcover

Moore, Geoffrey A

Softcover

ISBN 10: 0060745819 ISBN 13: 9780060745813

Verlag: Harper Business, 2011

Inhaltsangabe

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Biografía del autor:

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Reseña del editor:

Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first printing.

Über diese Auflage

• Verlag: Harper Business
• Erscheinungsdatum: 2011
• ISBN 10: 0060745819
• ISBN 13: 9780060745813
• Einband: Tapa blanda
• Anzahl der Seiten: 272