The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation - Hardcover

Lafley, A. G.; Charan, Ram

Hardcover

ISBN 10: 0307381730 ISBN 13: 9780307381736

Verlag: Random House LCC US, 2008

Inhaltsangabe

Book by Lafley AG Charan Ram

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Críticas:

"A. G. Lafley has made Procter & Gamble great again."
--The Economist

"Of all the firms on the 2007 ranking of the 'World's Most Innovative Companies, ' few are more closely associated with today's innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation."
--BusinessWeek

"Lafley brought a whole lot of creativity and rigor to P&G's innovation process." --Fortune magazine

"A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come." --Chief Executive magazine

"The proof of Lafley's approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price."
--U.S. News & World Report

"Ram Charan is the most influential consultant alive."
--Fortune magazine

"Ram has this rare ability to distill meaningful frommeaningless."
--Jack Welch

"Among the world's most sought after CEO advisers."
--BusinessWeek

"Ram Charan is my 'secret weapon' . . . constantly providing depth to issues, not just answers."
--Ivan Seidenberg, chairman and CEO of Verizon Communications

"Ram Charan knows more about corporate America than anyone."
--Dick Harrington, CEO of The Thomson Corporation

Reseña del editor:

The CEO of Procter & Gamble and the author of Know-How shed new light on the key role of innovation as the centerpiece of any business endeavor, guiding everything from budgeting and strategy to employee selection, promotion, and reward, and describe how to integrate innovation into the ultimate goals, strategies, and everyday processes of a business. 125,000 first printing.

Über diese Auflage

• Verlag: Random House LCC US
• Erscheinungsdatum: 2008
• ISBN 10: 0307381730
• ISBN 13: 9780307381736
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 336