The Unpublished David Ogilvy - Softcover

Ogilvy, David

Softcover

ISBN 10: 1781250871 ISBN 13: 9781781250877

Verlag: Profile Books, 2012

Inhaltsangabe

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before., This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Über diesen Titel

Críticas:

Praise for Confessions of an Advertising Man:

'Still fresh - full of pithy points about not only advertising but also business

(Evening Standard)

Ogilvy is the creative force of modern advertising (New York Times)

Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? (Yorkshire Post)

The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. (Marc Sidwell City AM 2012-12-14)

The king of advertising dispenses sound sense (Robert McCrum Observer 2013-01-06)

Biografía del autor:

David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths, working as a chef at the Majestic in Paris Ritz, an AGA salesman and a farmer. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.

Über diese Auflage

• Verlag: Profile Books
• Erscheinungsdatum: 2012
• ISBN 10: 1781250871
• ISBN 13: 9781781250877
• Einband: Tapa blanda
• Anzahl der Seiten: 204