The Unpublished David Ogilvy - Softcover

Ogilvy, David

Softcover

ISBN 10: 178125088X ISBN 13: 9781781250884

Verlag: Profile Books, 2014

Über diesen Titel

Críticas:

Ogilvy is the creative force of modern advertising (New York Times)

The king of advertising dispenses sound sense (Robert McCrum Observer)

The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive (Marc Sidwell City AM)

Praise for Confessions of an Advertising Man:

'Still fresh - full of pithy points about not only advertising but also business

(Evening Standard)

Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? (Yorkshire Post)

Reseña del editor:

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before.

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule 'it pays an agency to be imaginative and unorthodox'.

Über diese Auflage

• Verlag: Profile Books
• Erscheinungsdatum: 2014
• ISBN 10: 178125088X
• ISBN 13: 9781781250884
• Einband: Tapa blanda
• Anzahl der Seiten: 192