E-business: Principles and Practice - Hardcover

Rowley, Dr. Jennifer

Hardcover

ISBN 10: 0333949137 ISBN 13: 9780333949139

Verlag: Palgrave Macmillan, 2002

Über diesen Titel

Reseña del editor:

This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies. Electronic business as a discipline is still in its infancy. Therefore this book has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.

Biografía del autor:

JENNIFER ROWLEY is Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education. Previous books include Organising Knowledge and The Electronic Library.

Über diese Auflage

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2002
• ISBN 10: 0333949137
• ISBN 13: 9780333949139
• Einband: Tapa dura
• Anzahl der Seiten: 288