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Inhaltsangabe
Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:
- * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.
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Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with:
- * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.
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Fundamentals of Copy & Layout
Verlag:
McGraw Hill Professional, 1997
ISBN 10: 0844230243
ISBN 13: 9780844230245
Gebraucht
Softcover
Anbieter: Bookbot, Prague, Tschechien
Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Fine. Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students * A solid foundation in the fundamentals that they'll use and thank you for throughout their careers. * Tips on writing for the Internet, new computer applications, and photo reproduction techniques. * The critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems. Bestandsnummer des Verkäufers adfe482d-6f62-43dd-b63e-792aa73feb17
Anzahl: 1 verfügbar
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Fundamentals of Copy and Layout
Verlag:
McGraw-Hill Companies, The, 1996
ISBN 10: 0844230243
ISBN 13: 9780844230245
Gebraucht
Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 3 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 5757003-6
Anzahl: 1 verfügbar
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Fundamentals of Copy & Layout
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75. Bestandsnummer des Verkäufers G0844230243I4N00
Anzahl: 1 verfügbar
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Fundamentals of Copy & Layout
Verlag:
McGraw-Hill Companies, 1996
ISBN 10: 0844230243
ISBN 13: 9780844230245
Gebraucht
Trade paperback
Anbieter: Lost Books, AUSTIN, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Trade paperback. 3rd ed. Trade paperback (US). 240 p. Audience: General/trade. Good. No dust jacket as issued. Highlighting/underlining. Bestandsnummer des Verkäufers Alibris.0001521
Anzahl: 1 verfügbar