Qualitative Methods in Digital Inquiry (New Methodologies of Research for PhD and Beyond) - Hardcover

Sulkowski, Lukasz; Lehman, Iga; Szczepanska-woszczyna, Katarzyna

Hardcover

ISBN 10: 1041339461 ISBN 13: 9781041339465

Verlag: Routledge, 2026

Inhaltsangabe

Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches.

Key features include:

• Clear, step-by-step coverage of core methods such as ethnography, case study research, grounded theory, phenomenology, and discourse analysis, with guidance on adapting each approach to platform-based data and hybrid field sites.

• Direct answers to common problems in online fieldwork, including access, consent, anonymisation, and working with large text or platform archives without losing context.

• A balanced approach to research tools, including computer-assisted qualitative data analysis software (CAQDAS) and AI support for coding or text analysis, with emphasis on transparency, reflexivity, and research ethics.

Written for PhD students, early-career researchers, and instructors across the social sciences and management, the book also supports applied researchers in UX, market research, and organisational development.

Über diesen Titel

Über die Autorin bzw. den Autor

Lukasz Sulkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University. He also leads the Department of Higher Education Institutions Management at Jagiellonian University and is a professor at Clark University.

Iga Lehman is an Associate Professor at WSB University in Warsaw, specializing in discursive leadership, socio-cultural and linguistic marginalisation, and discourse community diversity. She is Editor-in-Chief of Discourses on Culture and has published extensively on applied linguistics, management communication, and organisation studies.

Katarzyna Szczepanska-Woszczyna holds a postdoctoral degree in economic sciences and is a professor, Vice-Rector for Science and Education, and Dean of the Faculty of Applied Sciences at WSB University. She is the author or co-author of over 120 publications and serves on the "Excellent Science" board at the Ministry of Science and Higher Education (Poland) and as a member of the Polish Accreditation Committee.

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Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches..

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2026
• Sprache: Englisch
• ISBN 10: 1041339461
• ISBN 13: 9781041339465
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 226
• Kontakt zum Hersteller: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Deutschland