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Inhaltsangabe
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.
Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.
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Über die Autorin bzw. den Autor
The Author: Jonathan Hardy is senior lecturer in Media Studies at the University of East London, and teaches political economy of media at Goldsmiths College, University of London. He is the author of Western Media Systems (2008) and co-editor of The Advertising Handbook (2009).
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- VerlagPeter Lang Inc., International Academic Publishers
- Erscheinungsdatum2010
- ISBN 10 1433101378
- ISBN 13 9781433101373
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten354
- Kontakt zum HerstellerNicht verfügbar
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 352 | Sprache: Englisch | Produktart: Bücher. Bestandsnummer des Verkäufers 10405773/2
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Cross-Media Promotion
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Peter Lang Publishing Inc. New York, 2010
ISBN 10: 1433101378
ISBN 13: 9781433101373
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Taschenbuch. Zustand: Gut. Gebraucht - Gut - ungelesen, gut mit leichten Mängeln an Schnitt oder Umschlag durch Lager- oder Transportschaden, als Mängelexemplar gekennzeichnet -Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.Books on Demand GmbH, Überseering 33, 22297 Hamburg 334 pp. Englisch. Bestandsnummer des Verkäufers INF1000136384
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New York, Peter Lang 2010. 334 S., OKart. Neuwertig. !!!BITTE BEACHTEN. WIR SIND BIS 9.6. IN URLAUB. PLEASE NOTE! WE'RE ON VACATION UNTIL 9.JUNE. Bestandsnummer des Verkäufers 86068
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Cross-Media Promotion
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Kartoniert / Broschiert. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cross-Media PromotionCross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including syner. Bestandsnummer des Verkäufers 117034558
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Taschenbuch. Zustand: Neu. Cross-Media Promotion | Jonathan Hardy | Taschenbuch | Paperback | 352 S. | Englisch | 2010 | Peter Lang | EAN 9781433101373 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Bestandsnummer des Verkäufers 106035183
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising. Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion. Bestandsnummer des Verkäufers 9781433101373
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Cross-Media Promotion
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Cross-Media Promotion
Verlag:
Peter Lang, Peter Lang Jul 2010, 2010
ISBN 10: 1433101378
ISBN 13: 9781433101373
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Taschenbuch
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Taschenbuch. Zustand: Neu. Neuware -Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the ¿problems¿ of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion.Books on Demand GmbH, Überseering 33, 22297 Hamburg 352 pp. Englisch. Bestandsnummer des Verkäufers 9781433101373
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