Media Business Models: Breaking the Traditional Value Chain - Softcover

Softcover

ISBN 10: 1433131781 ISBN 13: 9781433131783

Verlag: Peter Lang Inc., International Academic Publishers, 2016

Inhaltsangabe

This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.

Über diesen Titel

Über die Autorin bzw. den Autor

Klaus Zilles (PhD, University of Heidelberg) is Associate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. His published books include Rolando Hinojosa: A Reader’s Guide (2001), En la frontera: I migliori racconti della narrativa chicana (2008), and Life Without Media (2013), co-edited with Joan Cuenca and Eva Comas.
Joan Cuenca (PhD, Ramon Llull University) is Asociate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. He is a founding member of the research group ESTISMA (Strategy and Issues Management in Public Relations and Corporate Communication). He is the author of Auditorías de Relaciones Públicas (2012) and a co-editor of Life Without Media (2013).

Details zur Ausgabe

• Verlag: Peter Lang Inc., International Academic Publishers
• Erscheinungsdatum: 2016
• Sprache: Englisch
• ISBN 10: 1433131781
• ISBN 13: 9781433131783
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 276
• Herausgeber: Zilles Klaus, Cuenca Joan
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar