Public Relations Case Studies from Around the World (2nd Edition) - Hardcover

Hardcover

ISBN 10: 1433145545 ISBN 13: 9781433145544

Verlag: Peter Lang Inc., International Academic Publishers, 2017

Inhaltsangabe

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice-from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.

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Críticas

"I feel free to praise it unabashedly. It is not enough to say that this text is a fine accomplishment. It is, in a word, a gem." Larissa Grunig, Ph.D., Professor Emerita, University of Maryland "It builds on the success of the first edition, which has been used in several universities throughout the world to teach how public relations is practiced." Gregor Halff, 2016-2017 Chair, Global Alliance for Public Relations and Communication Management "The editors set out to uniquely provide a text solely dedicated to international case studies. They have been highly effective in doing so, and their second edition brings fresh, contemporary content." Sandra Duhe, Ph.D.; MBA; APR; Fellow, PRSA

Biografía del autor

Judy VanSlyke Turk is a professor emerita in the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University. She received the Pathfinder Award in 2005 from the Institute of Public Relations in recognition of lifetime research and publications, the Educator Mentorship Award from the Plank Center for Public Relations Leadership in 2013, and was named Educator of the Year by the Public Relations Society of America (PRSA) in 1992. Jean Valin, APR, Fellow CPRS, Honorary Fellow CIPR, is Principal at Valin Strategic Communications in Chelsea, Canada, and a founding member of the Global Alliance for Public Relations and Communication Management. He has received several awards, among them the David Ferguson Award for Outstanding Contributions to Public Relations Education from the Educators Academy of the Public Relations Society of America (PRSA) and the President's medal from the Chartered Institute of Public Relations in the United Kingdom. In 2013-2014 he was co-chair of the Commission on Public Relations Education. He has led several global projects that resulted in the adoption of global standards for public relations.

Über diese Auflage

• Verlag: Peter Lang Inc., International Academic Publishers
• Erscheinungsdatum: 2017
• ISBN 10: 1433145545
• ISBN 13: 9781433145544
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 408
• Herausgeber: VanSlyke Turk Judy, Valin Jean