The Long Tail: How Endless Choice is Creating Unlimited Demand - Softcover

Anderson, Chris

Softcover

ISBN 10: 1844138518 ISBN 13: 9781844138517

Verlag: Random House Business, 2007

Inhaltsangabe

The new economics of culture and commerce

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Über die Autorin bzw. den Autor

Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.

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With his brilliant theory of the Long Tail - a powerful new economic force in a world where the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy and culture: that the future does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the curve's endlessly long tail.

In this expanded and updated edition, published for the first time in paperback, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste.

'A smart, timely and oddly inspiring book.' - Time Out

'It's the Big Idea of 2006.' - GQ

'The Long Tail is an eloquent exposition of a simple idea, but one that has huge ramifications for our media and culture if followed to its logical conclusions.' - Guardian Media

'Each year produces a book that captures the Zeitgeist... This year Chris Anderson's The Long Tail has helped to reinterpret our world.' - The Times

'...snappily argued and thought-provoking.' - New Yorker

Details zur Ausgabe

• Verlag: Random House Business
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 1844138518
• ISBN 13: 9781844138517
• Einband: Tapa blanda
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Purmerul LTD; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; 4000; Bulgarien