Ayodele c oniku (49 Ergebnisse)

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Paperback. Zustand: New. The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets.This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market.This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business.…

Zustand: As New. Unread book in perfect condition.

Zustand: New. 2026. 1st Edition. paperback. . . . . .

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Paperback. Zustand: Brand New. 122 pages. 6.14x0.31x9.21 inches. In Stock.

Zustand: New. 2026. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

Zustand: New. Ayodele C. Oniku is an associate professor in the Department of Business Administration (marketing unit) at the University of Lagos, Nigeria.The developing markets of Africa, Asia and the Middle East are quickly becoming the future of w.

Taschenbuch. Zustand: Neu. Neuware - The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets.This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market.This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business.…

Zustand: new.

Paperback. Zustand: New. The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region. It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets.This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses. A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market behaviours quite reveal that they are different and diverse in terms of culture, socialisation, religion, technology assimilation, economic capacity etc., which invariably affect market behaviours, buying decisions and consumer behavioural patterns and decisions in each market.This edited collection will bring together a comprehensive assembly of cases considering these diverse characteristics to provide foresight for marketing strategy, policy and decision-making. Marketing in Developing Nations will aid researchers and upper-level students looking to further understand the specifics of marketing in these regions while also offering real-life examples to stimulate further research and insight for global business.…

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Zustand: New. 2021. Hardback. . . . . .

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

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Hardback. Zustand: New. Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers' religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions.This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers.…

Hardcover. Zustand: Brand New. 288 pages. 9.50x6.25x0.75 inches. In Stock.

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Hardcover. Zustand: new. Hardcover. Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions.This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers. Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Zustand: New. 2021. Hardback. . . . . . Books ship from the US and Ireland.

Einband - fest (Hardcover). Zustand: New. Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Zustand: New.

Zustand: New. 1st edition NO-PA16APR2015-KAP.

Buch. Zustand: Neu. Neuware.