Anthony Morais (illustrator). New York: Overlook Press:, 2017. First edition, Hardcover, New in dust jacket, 285 pp. Cover artwork by: Anthony Morais "Twenty years after the unsolved case of Stacey Walker's disappearance went cold, a Silicone Valley executive hires the retired Menlo Park Police Detective Hank Madden to find her body and track down her missing husband, the prime suspect in her unsolved murder. Four months later, author Candace Epstein is pushed in front of a car near Central Park. Her editor Max Fremmer becomes entangled into the investigation of her attempted murder, though he is adamant that he is uninvolved. As he digs into Candace's background to clear his own name, Fremmer grows suspicious of his client's connection to a nefarious institute for lucid dreaming on the Upper East Side and its staff whose stories never seem to add up--all while an unexpected link emerges to Detective Madden's investigation in California." First edition, Hardcover, New in dust jacket,
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Verlag: Caleidoscopio, 2023
ISBN 10: 9896588619 ISBN 13: 9789896588618
Anbieter: ANARTIST, New York, NY, USA
Softcover, 78 pages; in Portuguese; as new condition; clean and crisp; no internal marks. Foreign shipping may be extra.
Zustand: New.
Sprache: Englisch
Verlag: Taylor & Francis Ltd, London, 2017
ISBN 10: 0415806747 ISBN 13: 9780415806749
Anbieter: Grand Eagle Retail, Bensenville, IL, USA
Paperback. Zustand: new. Paperback. The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the books concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications. This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 49,25
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In den WarenkorbPaperback. Zustand: Brand New. 244 pages. 9.00x6.00x0.58 inches. In Stock.
Zustand: As New. Unread book in perfect condition.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 54,43
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Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New.
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In den WarenkorbZustand: New. pp. 160 96 Illus.
Anbieter: Imosver, PONTECALDELAS, PO, Spanien
Zustand: Nuevo. Neste livro o autor começou por explanar, detidamente, o vasto material recolhido no distrito de Évora, durante um quarto de século, desvendando as circunstâncias de utilização dos ditérios entre comunidades vizinhas e procurando esclarecer os fundamentos subjacentes à sua génese. (.) A conclusão última do estudo é que, no essencial, os ditos e apodos colectivos funcionam como um mecanismo de defesa.
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Zustand: Nuevo. UM LIVRO ACTUAL. Quo vadis, Europa? Quando tanto se discute a crise da União Europeia, o autor, não querendo fazer futurologia, interrogou-se sobre o futuro do Velho Continente, optando por fazê-lo num registo ficcionista. "Por vicissitudes várias, que não vêm ao caso, o texto em questão foi escrito já nos idos de 2000, mas ficou a estagiar numa gaveta. (à) A ideia básica que presidiu à feitura do livro prende-se com uma das pechas com que se debatem os historiadores (não só): quando analisamos um acontecimento sociopolítico de que somos contemporâneos, fazemo-lo sempre com um certo grau de envolvimento emocional, ou até mesmo ideológico. Por exemplo: as análises coetâneas do salazarismo foram, manifestamente, inquinadas pelo posicionamento político de quem então as produziu, e só agora, que o pó da História começou a assentar, é possível analisar, descomprometidamente, esse período da nossa História. Ora bem: este livro (na verdade, trata-se de vários livros dentro de um livro) é, de certo modo, uma análise crítica ao Portugal do nosso último meio século, e é, também, uma parábola sobre hipotéticas evoluções futuras da Europa. Assim, para escrever o Admirável Mundo Velho, entrei numa "máquina do tempo" e, liberto - assim o espero - de envolvimentos afectivos e ideológicos, procurei fazer uma leitura da nossa vivência nacional, mas observada daqui a duas gerações." (Extracto da carta do autor ao editor).
Zustand: Nuevo. Amato Lusitano pertence à galeria dos médicos portugueses de origem judaica que, compelidos a abandonar o País por via da intolerância e das perseguições étnico-religiosas de então, fizeram no estrangeiro brilhar bem alto o nível da medicina lusa, tratando reis, Papas e a nobreza europeia. Tendo nascido em Castelo Branco, em 1511, estudou Artes e Medicina em Salamanca, uma das mais prestigiadas universidades da época. Regressado a Portugal, sob a iminência da instalação da Inquisição joanina fugiu para Antuérpia, à semelhança de muitos outros judeus portuguêses. Depois, sempre por razões da sua origem e fé matriciais, tornou-se um æjudeu erranteÆ. Refugiou-se em Ferrara, Ancona, Pesaro e Ragusa, mas terminaria os seus dias em Salónica, então sob domínio do Império Otomano, onde os judeus eram bem acolhidos e podiam praticar livremente a sua religião. Foi um brilhante e empenhado médico humanista - "um dos maiores clínicos portugueses de sempre", no dizer do historiador Joaquim Veríssimo Serrão. Deixou obra escrita de grande envergadura e saber: "Com as suas Sete Centúrias de Curas Medicinais estabeleceu o nível mais alto de medicina clínica experimental e filosófica do século XVI" (Boris Catz).
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
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In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition.
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
EUR 67,74
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In den WarenkorbPaperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.
Zustand: New. pp. 160.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 67,73
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Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
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In den WarenkorbZustand: As New. Unread book in perfect condition.
Zustand: NEW.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 72,90
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In den WarenkorbZustand: New.
Zustand: New. pp. 160.
Sprache: Englisch
Verlag: Archaeopress Publishing Ltd -, 2024
ISBN 10: 1803278617 ISBN 13: 9781803278612
Anbieter: Chiron Media, Wallingford, Vereinigtes Königreich
EUR 73,78
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In den Warenkorbpaperback. Zustand: New.
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Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 78,84
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In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Taylor & Francis Ltd, London, 2017
ISBN 10: 0415806747 ISBN 13: 9780415806749
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Paperback. Zustand: new. Paperback. The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the books concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications. This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Zustand: Nuevo. O autor estudou, durante cerca de três décadas, a Festa da Santa Cruz da Aldeia (freguesia de Santiago Maior, concelho do Alandroal, distrito de Évora), que tem como figuras centrais a Mordoma e a Madalena, esta última decalcada da bíblica e enigmática Maria Madalena. Neste livro, os particularismos locais daquela representação de religiosidade popular são integrados e comparados com o fenómeno da religiosidade em geral ao longo do seu devir histórico. Depois, os conteúdos manifestos e latentes daquele rito paralitúrgico são analisados sob as ópticas da Religião Popular, do Simbólico e da Antropologia Psicanalítica. Sendo Maria Madalena a personagem principal da Festa da Santa Cruz da Aldeia da Venda, as suas controversas representações na cultura e no imaginário popular são aqui aprofundadas e analisadas.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 81,51
Anzahl: 2 verfügbar
In den WarenkorbZustand: As New. Unread book in perfect condition.