Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
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In den Warenkorbhardcover. Zustand: Very Good. Handbook on Cross-Cultural Marketing (Research Handbooks in Business and Management series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd -, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
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Verlag: Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
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Verlag: Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
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Verlag: Pearson, 2011
ISBN 10: 0133170632 ISBN 13: 9780133170634
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Verlag: Pearson, 2011
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ISBN 10: 0133170632 ISBN 13: 9780133170634
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Verlag: Pearson, 2012
ISBN 10: 0133170632 ISBN 13: 9780133170634
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Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
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Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, GB, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
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In den WarenkorbHardback. Zustand: New. Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts.
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Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, 2020
ISBN 10: 1788978536 ISBN 13: 9781788978538
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In den WarenkorbHardcover. Zustand: Brand New. 304 pages. 9.25x6.00x0.75 inches. In Stock.
Sprache: Englisch
Verlag: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1800880049 ISBN 13: 9781800880047
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In den WarenkorbZustand: New. 2022. Hardback. . . . . .