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  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    EUR 3,84

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    Hardback. Zustand: Very Good. Forbes, Best Business Books of 2022 The Next Big Idea Club, Best Leadership Books of 2022 Thinkers50 Top 10 Best New Management Books for 2022 Axiom Award Bronze Medalist for Business Ethics A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like "mission," "vision," and "values." Even well-intentioned leaders don't understand purpose's full potential, struggling to balance purpose and profit and engaging half-heartedly with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that create long-term value for customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization's reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world's most purposeful, high-performance companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don't merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity's future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, transforming organizational culture and enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses--and the rest of us--urgently need.…

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2010

    1422117219 / 9781422117217

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    EUR 3,89

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    Hardback. Zustand: Very Good. In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.…

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2010

    1422117219 / 9781422117217

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Hardback. Zustand: Good. In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators. …

  • Sprache: Englisch

    Verlag: Harvard Business Press, 2010

    1422117219 / 9781422117217

    • Hardcover

    Anbieter: 3Brothers Bookstore, Egg harbor township, NJ, USA3Brothers Bookstore

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    Zustand: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Hardback. Zustand: Good. Forbes, Best Business Books of 2022 The Next Big Idea Club, Best Leadership Books of 2022 Thinkers50 Top 10 Best New Management Books for 2022 Axiom Award Bronze Medalist for Business Ethics A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like "mission," "vision," and "values." Even well-intentioned leaders don't understand purpose's full potential, struggling to balance purpose and profit and engaging half-heartedly with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that create long-term value for customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization's reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world's most purposeful, high-performance companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don't merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity's future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, transforming organizational culture and enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses--and the rest of us--urgently need.…

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: Zoom Books East, Glendale Heights, IL, USAZoom Books East

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    Zustand: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, 2025

    0063394812 / 9780063394810

    • Hardcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Hardback. Zustand: Good. AN INSTANT USA Today BESTSELLER ? NAMED A Thinkers50 BEST NEW MANAGEMENT BOOK FOR 2026?I love this book. How to Be Bold is a practical road map filled with real-life stories that will inspire you and help you find courage when it matters most.? ?Mel Robbins, New York Times bestselling author and host of The Mel Robbins PodcastFrom the distinguished Harvard Business School professor and author of Deep Purpose comes a fresh examination of courage: what it is and how we are all capable of brave acts.What leads people to speak truth to power, share bold new ideas, or put their lives on the line? Most of us chalk it up to personality, presuming that our heroes are naturally fearless. But what if courage isn?t simply a matter of personality? What if it?s something that any of us can develop?In How to Be Bold, Ranjay Gulati offers a powerful playbook for becoming bolder and braver than we ever thought possible. Rather than leaving brave deeds to mythological heroes and resigning ourselves to apathy or cowardice, we can train ourselves to step up and act in the face of uncertainty. The key, Gulati argues, is to adopt ways of thinking that allow us to neutralize or moderate our fears. By shifting how we see ourselves and the world, we can lower the odds that we?ll freeze up in the moment while also sustaining courage over prolonged periods. We also can inspire others around us to display what Gulati calls collective courage.Gulati shares vivid accounts of extraordinary courageous behavior, taking readers inside a nuclear reactor under threat of meltdown, to the front lines of a war zone, and into space with NASA astronauts. Connecting these stories with more mundane examples, such as the bravery shown by health care workers during the height of the COVID pandemic and by a whistleblower who took the bold step to expose their employer, Gulati reveals that what all of these people have in common isn?t fearlessness. It?s the ability to think in ways that help them manage their fears and make courageous action possible.We all dream of being heroes, and some of us actually live those dreams. Whether you?re a leader steering your organization through uncertainty, an activist standing up for your beliefs, or a young person simply looking to live your best, most fulfilling life, How to Be Bold gives you the science-based insight and strategies you need to take more action, do more good, and leave an inspiring legacy.…

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: Reliant Bookstore, El Dorado, KS, USAReliant Bookstore

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    Zustand: very_good. This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2021

    1647822289 / 9781647822286

    Serie: Buch 15 von 29 - HBR Insights

    • Softcover

    Anbieter: Gulf Coast Books, Cypress, TX, USAGulf Coast Books

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    paperback. Zustand: Fair.

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2021

    1647822289 / 9781647822286

    Serie: Buch 15 von 29 - HBR Insights

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    Anbieter: Orion Tech, Kingwood, TX, USAOrion Tech

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    paperback. Zustand: Fair.

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2021

    1647822289 / 9781647822286

    Serie: Buch 15 von 29 - HBR Insights

    • Softcover

    Anbieter: New Legacy Books, Annandale, NJ, USANew Legacy Books

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    paperback. Zustand: Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations.

  • Sprache: Englisch

    Verlag: Harvard Business Review Press (edition ), 2021

    1647822289 / 9781647822286

    Serie: Buch 15 von 29 - HBR Insights

    • Softcover

    Anbieter: BooksRun, Philadelphia, PA, USABooksRun

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    Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Sprache: Englisch

    Verlag: Harvard Business Press (edition ), 2010

    1422117219 / 9781422117217

    • Hardcover

    Anbieter: BooksRun, Philadelphia, PA, USABooksRun

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    Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Sprache: Englisch

    Verlag: Harvard Business Press, 2010

    1422117219 / 9781422117217

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    Anbieter: Greenworld Books, arlington, TX, USAGreenworld Books

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    Zustand: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

  • Sprache: Englisch

    Verlag: Harvard Business Press, 2010

    1422117219 / 9781422117217

    • Hardcover

    Anbieter: Greenworld Books, arlington, TX, USAGreenworld Books

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    Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: Indiana Book Company, Marion, IN, USAIndiana Book Company

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    Zustand: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available.

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2021

    1647822289 / 9781647822286

    Serie: Buch 15 von 29 - HBR Insights

    • Softcover

    Anbieter: Greenworld Books, arlington, TX, USAGreenworld Books

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    Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Sprache: Englisch

    Verlag: Harvard Business Review Press (edition ), 2021

    1647822289 / 9781647822286

    Serie: Buch 15 von 29 - HBR Insights

    • Softcover

    Anbieter: BooksRun, Philadelphia, PA, USABooksRun

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    Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: MERS Goodwill-Kansas City, Blue Springs, MO, USAMERS Goodwill-Kansas City

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    Zustand: good. The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections.…

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: World of Books Inc, Montgomery, IL, USAWorld of Books Inc

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    Hardback. Zustand: Very Good. Forbes, Best Business Books of 2022 The Next Big Idea Club, Best Leadership Books of 2022 Thinkers50 Top 10 Best New Management Books for 2022 Axiom Award Bronze Medalist for Business Ethics A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like "mission," "vision," and "values." Even well-intentioned leaders don't understand purpose's full potential, struggling to balance purpose and profit and engaging half-heartedly with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that create long-term value for customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization's reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world's most purposeful, high-performance companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don't merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity's future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, transforming organizational culture and enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses--and the rest of us--urgently need.…

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2010

    1422117219 / 9781422117217

    • Hardcover

    Anbieter: World of Books Inc, Montgomery, IL, USAWorld of Books Inc

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    Hardback. Zustand: Good. In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators. …

  • Sprache: Englisch

    Verlag: Harvard Business Review Press, 2010

    1422117219 / 9781422117217

    • Hardcover

    Anbieter: World of Books Inc, Montgomery, IL, USAWorld of Books Inc

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    Hardback. Zustand: Very Good. In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.…

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

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    Zustand: Good. . . Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. All orders guaranteed and ship within 24 hours.

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: World of Books Inc, Montgomery, IL, USAWorld of Books Inc

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    Hardback. Zustand: Good. Forbes, Best Business Books of 2022 The Next Big Idea Club, Best Leadership Books of 2022 Thinkers50 Top 10 Best New Management Books for 2022 Axiom Award Bronze Medalist for Business Ethics A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like "mission," "vision," and "values." Even well-intentioned leaders don't understand purpose's full potential, struggling to balance purpose and profit and engaging half-heartedly with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that create long-term value for customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization's reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world's most purposeful, high-performance companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don't merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity's future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, transforming organizational culture and enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses--and the rest of us--urgently need.…

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas

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    Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

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    Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

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    Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Harper Business, 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas

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    Zustand: Gebraucht - Gut

    EUR 5,99

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    Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: HarperCollins Publishers Inc, 2025

    0063394812 / 9780063394810

    • Hardcover

    Anbieter: World of Books Inc, Montgomery, IL, USAWorld of Books Inc

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    Zustand: Gebraucht - Befriedigend

    EUR 6,22

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    Hardback. Zustand: Good. AN INSTANT USA Today BESTSELLER ? NAMED A Thinkers50 BEST NEW MANAGEMENT BOOK FOR 2026?I love this book. How to Be Bold is a practical road map filled with real-life stories that will inspire you and help you find courage when it matters most.? ?Mel Robbins, New York Times bestselling author and host of The Mel Robbins PodcastFrom the distinguished Harvard Business School professor and author of Deep Purpose comes a fresh examination of courage: what it is and how we are all capable of brave acts.What leads people to speak truth to power, share bold new ideas, or put their lives on the line? Most of us chalk it up to personality, presuming that our heroes are naturally fearless. But what if courage isn?t simply a matter of personality? What if it?s something that any of us can develop?In How to Be Bold, Ranjay Gulati offers a powerful playbook for becoming bolder and braver than we ever thought possible. Rather than leaving brave deeds to mythological heroes and resigning ourselves to apathy or cowardice, we can train ourselves to step up and act in the face of uncertainty. The key, Gulati argues, is to adopt ways of thinking that allow us to neutralize or moderate our fears. By shifting how we see ourselves and the world, we can lower the odds that we?ll freeze up in the moment while also sustaining courage over prolonged periods. We also can inspire others around us to display what Gulati calls collective courage.Gulati shares vivid accounts of extraordinary courageous behavior, taking readers inside a nuclear reactor under threat of meltdown, to the front lines of a war zone, and into space with NASA astronauts. Connecting these stories with more mundane examples, such as the bravery shown by health care workers during the height of the COVID pandemic and by a whistleblower who took the bold step to expose their employer, Gulati reveals that what all of these people have in common isn?t fearlessness. It?s the ability to think in ways that help them manage their fears and make courageous action possible.We all dream of being heroes, and some of us actually live those dreams. Whether you?re a leader steering your organization through uncertainty, an activist standing up for your beliefs, or a young person simply looking to live your best, most fulfilling life, How to Be Bold gives you the science-based insight and strategies you need to take more action, do more good, and leave an inspiring legacy.…

  • Sprache: Englisch

    Verlag: Harper Business (edition ), 2022

    0063088916 / 9780063088917

    • Hardcover

    Anbieter: BooksRun, Philadelphia, PA, USABooksRun

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    Zustand: Gebraucht - Gut

    EUR 6,26

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    Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.