Rogers everett m backer thomas e (27 Ergebnisse)

Zustand: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Sage Publications Pub Date: 7/9/1992 Binding: Hardcover Pages: 181 First edition.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Trade Paperback. Zustand: Like New. Designing Health Communication Campaigns: What Works.

paperback. Zustand: New. In shrink wrap. Looks like an interesting title.

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Paperback. Zustand: Brand New. 1st edition. 181 pages. 8.75x5.75x0.75 inches. In Stock.

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Paperback. Zustand: Brand New. 250 pages. 8.50x5.50x0.75 inches. In Stock.

Zustand: New. Print on Demand pp. 200 1:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on Creme w/Gloss Lam.

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisIntroductionPART ONE: OVERVIEWThe Challenge of Health Behavior ChangeOne Solution Health Communication CampaignsTwo Examples of Health Communication CampaignsThe Comparative Synthesis Study.…

Zustand: New. PRINT ON DEMAND pp. 200.

Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisIntroductionPartnership for a Drug-Free America - Thomas E Backer and Ginna Marston An Experiment in Social MarketingCommentary - Robert T GolembiewskiProject STAR - Mary Ann Pentz and Thomas W Valen.…

Zustand: New. Print on Demand pp. 260.

Zustand: New. Print on Demand pp. 260 1:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on Creme w/Gloss Lam.

Paperback / softback. Zustand: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Zustand: New. PRINT ON DEMAND pp. 260.

Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This resource is an excellent overview of six health communication campaigns emphasizing insights gained and recommendations from actual experiences. . . . A total of 17 specialists with an impressive diversity of backgrounds and expertise (i.e., campaign experts, management, scientists, etc.) have contributed to this book--one that is loaded with invaluable lessons and insights for future health communications campaigns. . . . The bottom line: If you or your organization is (or will become involved) in such campaigns, this is a book worth reading. It is of interest and value to scholars, students, and professionals across a diversity of fields ranging from media studies and health education, to community policy and social work. --American Journal of Health Promotion 'This is useful for its real-life examples.' --Communication Booknotes With the steady rise in drug abuse, AIDS, and heart disease, those who devise health communication campaigns have been forced to become more aggressive and efficient in their agendas to promote health and prevent disease. This unique volume investigates the organizational dimensions of health campaigns, bringing together campaign experts and leading management scientists. How do organizations--universities, television and radio networks, advertising agencies, voluntary groups, advocacy and community organizations, and federal agencies--collaborate to make a campaign successful How do organizational dynamics or structures influence campaign outcomes Six case studies of some of the most visible campaigns in the last 20 years detail the history, development, operation, and evolution of health communication campaigns. Each case is followed by a commentary from a management expert. Readers will learn to better inspire, design, implement, and evaluate campaigns in various health areas by considering organizational factors. This extensive and accessible volume will be of interest to scholars, students, and professionals in media studies, public opinion, public health, community policy, health education, policy issues, and social work.…