Zustand: Como nuevo. : Este libro analiza las estrategias para hacer negocios en la región de Asia Pacífico, especialmente en el contexto de la crisis económica. Los autores aconsejan a las empresas occidentales que aborden sus operaciones en Asia de forma estratégica, tanto en lo que respecta a la competencia por los clientes y los recursos, como a la cooperación en empresas conjuntas y alianzas. Animan a los directivos a cuestionar muchos de sus supuestos empresariales occidentales tradicionales y a avanzar hacia una organización regional y un estilo de gestión más regional. EAN: 9780333735824 Tipo: Libros Categoría: Negocios y Economía Título: Strategies for Asia Pacific Autor: Philippe Lasserre| Hellmut Schütte Editorial: Palgrave Macmillan Idioma: en Páginas: 340 Formato: tapa blanda.
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In den WarenkorbHardcover. Zustand: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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In den WarenkorbSoftcover. Zustand: Bon. Légères traces d'usure sur la couverture. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations.
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In den WarenkorbHardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
Verlag: St. Martin's, NY, 1994
Anbieter: J. HOOD, BOOKSELLERS, ABAA/ILAB, Baldwin City, KS, USA
Hardcover. 379pp. VG+ / VG+ dj.
Sprache: Englisch
Verlag: Palgrave Macmillan, Basingstoke, 1999
ISBN 10: 033373582X ISBN 13: 9780333735824
Anbieter: Marlowes Books and Music, Ferny Grove, QLD, Australien
Paperback. Zustand: Fine. 323 pages. Book appears to have hardly been read and is in Fine condition throughout.
Sprache: Englisch
Verlag: Palgrave Macmillan Limited, 2005
ISBN 10: 1403916950 ISBN 13: 9781403916952
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. 3rd. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Zustand: New.
Sprache: Englisch
Verlag: New York University Press, US, 1999
ISBN 10: 0814751563 ISBN 13: 9780814751565
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Paperback. Zustand: New.
Zustand: As New. Unread book in perfect condition.
Sprache: Englisch
Verlag: New York University Press, US, 1999
ISBN 10: 0814751563 ISBN 13: 9780814751565
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes Königreich
EUR 46,48
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In den WarenkorbPaperback. Zustand: New.
Sprache: Englisch
Verlag: McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094336 ISBN 13: 9780077094331
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Sprache: Englisch
Verlag: McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094336 ISBN 13: 9780077094331
Anbieter: Basi6 International, Irving, TX, USA
Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Sprache: Englisch
Verlag: Palgrave Macmillan, London, 1998
ISBN 10: 0333736257 ISBN 13: 9780333736258
Anbieter: Amazing Book Company, Liphook, Vereinigtes Königreich
Erstausgabe
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In den WarenkorbHardback. Zustand: Mint. Zustand des Schutzumschlags: Mint. First Edition. CONSUMER BEHAVIOUR IN ASIA Helmut Schutte and Deanna Ciarlante. Macmillan Business, London. 1998 First edition ISBN 9780333736258 276pp Hardback. This mint unread copy is bound in cloth covered boards with bright gilt titling to the spine. The unclipped dust wrapper is also in mint condition. Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia, the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets. Ref FF4.
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In den WarenkorbZustand: New. In.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
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In den WarenkorbZustand: New.
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Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
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In den WarenkorbZustand: As New. Unread book in perfect condition.
Zustand: As New. Unread book in perfect condition.
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In den WarenkorbZustand: Used. pp. 480.
Zustand: Used. pp. 480.
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Zustand: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Zustand: Used. pp. 480.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 61,41
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In den WarenkorbZustand: New. In.
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Hardcover. Zustand: Good. Inscription inside book cover/Presented to page filled out Satisfaction 100% guaranteed.
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes Königreich
EUR 61,40
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In den WarenkorbZustand: New.
Zustand: New. This text stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia while being serious is a temporary phenomenon only and that the need remains for Western firms to boost their position in Asia Pacific. Num Pages: 339 pages, biography. BIC Classification: 1F; KJC; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 164 x 18. Weight in Grams: 522. . 1999. 2 Rev ed. Paperback. . . . .