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Zustand: As New. : Este libro analiza las estrategias para hacer negocios en la región de Asia Pacífico, especialmente en el contexto de la crisis económica. Los autores aconsejan a las empresas occidentales que aborden sus operaciones en Asia de forma estratégica, tanto en lo que respecta a la competencia por los clientes y los recursos, como a la cooperación en empresas conjuntas y alianzas. Animan a los directivos a cuestionar muchos de sus supuestos empresariales occidentales tradicionales y a avanzar hacia una organización regional y un estilo de gestión más regional. EAN: 9780333735824 Tipo: Libros Categoría: Negocios y Economía Título: Strategies for Asia Pacific Autor: Philippe Lasserre| Hellmut Schütte Editorial: Palgrave Macmillan Idioma: en Páginas: 340 Formato: tapa blanda.…

Hardcover. Zustand: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.

Paperback. Zustand: New.

Paperback. Zustand: New.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Used. pp. 480.

Zustand: Used. pp. 480.

Zustand: Used. pp. 480.

Zustand: New. In English.

Paperback. Zustand: New.

Zustand: New. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581. . 1998. 1998th Edition. hardcover. . . . . Books ship from the US and Ireland.…

Kartoniert / Broschiert. Zustand: New. &Uumlber den AutorrnrnPhilippe Lasserre is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.KlappentextDespite the growing economic importance of the Asia Pac.

Taschenbuch. Zustand: Neu. Neuware - Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the regionSouth Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailandhave been virtually overlooked. Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.…

Paperback. Zustand: Brand New. 202 pages. 9.00x5.90x0.46 inches. In Stock.

Zustand: New. Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.First published in 1995, Strategies for Asia Pacific has established itself as the leading bo.

Paperback. Zustand: New.

Taschenbuch. Zustand: Neu. Strategies for Asia Pacific: Beyond the Crisis | Hellmut Schütte (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 1999 | Palgrave Macmillan | EAN 9780333735824 | Verantwortliche Person für die EU: Springer-Verlag GmbH, Europaplatz 3, 69115 Heidelberg, productsafety[at]springernature[dot]com | Anbieter: preigu. …

Hardcover with dust jacket. Zustand: Gut. 379 Asia Competition Korea Japan Taiwan China With numerous figures and tables. guter Zustand/good With numerous figures and tables. ha1053863 Sprache: Englisch Gewicht in Gramm: 750.

Zustand: New. In English.

Zustand: New. In English.

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Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New. In English.

Zustand: New. In English.