Silverman deborah a (130 Ergebnisse)

Paperback. Zustand: Brand New. 169 pages. 6.00x0.43x9.00 inches. In Stock.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: New. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features "PR Profiles" of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers. …

Paperback or Softback. Zustand: New. Public Relations: The Basics. Book.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: New. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features "PR Profiles" of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers. …

Zustand: New.

Zustand: New.

Zustand: New. 2025. 2nd Edition. paperback. . . . . .

paperback. Zustand: New.

Zustand: New.

Zustand: New.

Zustand: New. 2025. 2nd Edition. paperback. . . . . . Books ship from the US and Ireland.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days.

Paperback. Zustand: Brand New. 2nd edition. 268 pages. 7.81x5.05x7.81 inches. In Stock.

Paperback. Zustand: Good. The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns.

Zustand: acceptable. USED book in ACCEPTABLE condition. Cover and pages are in tact but may show creases, tears, water damage, handwriting, underlining, or highlighting. May be missing dust jacket. Supplemental items such as access codes and CDs not guaranteed.

Paperback. Zustand: Good. The seventh edition of Strategic Planning for Public Relations continues its place as a leading text to guide students in developing successful public relations campaigns.

paperback. Zustand: Very Good. Item is gently used and does not show any significant wear.

Zustand: NEW.

paperback. Zustand: New. 7th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Paperback. Zustand: New. This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations-its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and practical examples with a brief but foundational look at communication theories helpful to a public relations professional. This edition continues to feature an overview of education for a public relations career, job opportunities, and tips for launching a career in public relations as well as addressing ethics, professionalism, and public relations writing. The four phases of public relations campaigns are also covered: research, strategy, tactics, and evaluation. Updates to this second edition include discussions of artificial intelligence; misinformation and disinformation; crisis communication; diversity, equity, and inclusion; corporate social responsibility; and the use of social media. This edition also incorporates new or updated international case studies throughout the text, ensuring that the book is relevant to a global audience, and features "PR Profiles" of four public relations leaders offering insights on the profession.Public Relations: The Basics, 2nd Edition is pitched to a variety of audiences interested in learning more about public relations, including general readers, students exploring career options, and guidance counselors and university career advisers. …

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Zustand: New. Deborah A. Silverman, APR, Fellow PRSA, is Chair and Associate Professor of Communication at SUNY Buffalo State University. A former public relations practitioner, she serves as Vice Chair of the national Commission on Public Relations E.

Zustand: New.