Paperback. Zustand: Good. No Jacket. Due to age and/or environmental conditions, the pages of this book have darkened. Solid binding. Moderate edgewear on the boards. Shows more than the usual amount of shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book.
Sprache: Englisch
Verlag: New York University Press, 1998
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: BoundlessBookstore, Wallingford, Vereinigtes Königreich
EUR 3,57
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Good condition. Light wear to boards. Content is clean and bright. DJ with some edge wear, small tears and creasing.
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Anbieter: Clement Burston Books, Bowness on Windermere, Vereinigtes Königreich
EUR 3,57
Anzahl: 1 verfügbar
In den WarenkorbTrade Paperback. Zustand: Good. 224 pages.
Softcover. Zustand: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke. Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Zustand: good. Susannah Hart Thomer (illustrator). A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there!
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. Susannah Hart Thomer (illustrator). May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Anbieter: Zoom Books East, Glendale Heights, IL, USA
Zustand: very_good. Susannah Hart Thomer (illustrator). Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Softcover. Zustand: Bon. Traces d'usure sur la couverture. Salissures sur la tranche. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Signs of wear on the cover. Stains on the edge. Ammareal gives back up to 15% of this item's net price to charity organizations.
Anbieter: Greenworld Books, Arlington, TX, USA
Zustand: very_good. Susannah Hart Thomer (illustrator). Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
EUR 28,59
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 25,24
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 62 pages. 8.27x5.67x0.24 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 12,85
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 112 pages. 10.25x7.50x0.31 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 12,85
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 112 pages. 10.25x7.50x0.31 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 20,26
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 112 pages. 10.25x7.50x0.31 inches. In Stock.
Verlag: Silhouette Books, 1983
Anbieter: Southampton Books, Sag Harbor, NY, USA
Erstausgabe
Paperback. Zustand: Very Good. First Edition. First Edition, First Printing. Not price-clipped. Published by Silhouette Books, 1983. 12mo. Paperback. Code of 470183 on cover and spine. Book is very good with pen inside the front cover. Covers have some light shelf wear. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York.
Zustand: New. Satisfaction Guaranteed or your money back.
Hardcover. Zustand: New.
Sprache: Französisch
Verlag: COLLECTION HARLEQUIN SERIE DUO N° 77, 2000
ISBN 10: 2280825015 ISBN 13: 9782280825016
Couverture souple. Zustand: bon. RO90122719: 2000. In-12. Broché. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 149 pages. . . . Classification Dewey : 820-Littératures anglaise et anglo-saxonne.
Zustand: Good. Envoi rapide Bon Etat. poche. Sans date. broché. Good.
Sprache: Englisch
Verlag: New York University Press, US, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: Rarewaves USA, OSWEGO, IL, USA
Hardback. Zustand: New. From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 115,43
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: New York University Press, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
EUR 130,88
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. 1997. New. hardcover. . . . . .
Sprache: Englisch
Verlag: New York University Press, US, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: Rarewaves USA United, OSWEGO, IL, USA
EUR 117,72
Anzahl: Mehr als 20 verfügbar
In den WarenkorbHardback. Zustand: New. From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.
Sprache: Englisch
Verlag: New York University Press, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 164,29
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. 1997. New. hardcover. . . . . . Books ship from the US and Ireland.
EUR 165,18
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 224 pages. 9.75x6.75x0.75 inches. In Stock.
EUR 127,73
Anzahl: Mehr als 20 verfügbar
In den WarenkorbGebunden. Zustand: New. KlappentextFrom new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of brand experts, .
Sprache: Englisch
Verlag: New York University Press Dez 1997, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of 'brand experts,' this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.How do legal systems recognize the value of brands to both consumers and producers How has the concept of branded goods been extended successfully to embrace services and other less tangible 'products' How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.