varnish display (3 Ergebnisse)

One large atlas folio colour serigraphed display on thick board, sized 21 x 33.25 in. (minor edgewear, some minor scuffing to corners, faint minor tidemark in the lower fore-edge almost imperceptible in the black paint), still a VG exemplar. First edition, thus, of this exceedingly scarce counter display poster, advertising the famed "Balanced Formula House Paints," also known as ACME's "New Era" house paint whose brilliant durable finish was achieved through heavy lead and mineral-based pigments formulas. The premium paint brand struggled through the Great Depression, but their ACME Quality paints were the gold standard noting that it "spreads 30% farther, hides 30% better, and wears 100% longer" than the other brands, and were especially popular in rural and suburban homes for their paints which set the standards for modern exterior paints. Acme White Lead and Color Works was incorporated in Detroit, MI in December, 1884, by H. Kirke White, A.E.F. White, and W.L. Davies. The manufacturing plant and offices were located at the corner of Grand River Ave., & Fourth St. They originally specialized in the manufacture of dry colours, white leads, zincs, and putties, but quickly moved into manufacturing prepared paints. In the late 19th century, the ACME White Lead & Color Works was the only American company producing their own dry colours, and these were made in over 60 shades and qualities. In addition, they were known for their Neal's Carriage Paint, Granite Floor Paint, Acme Sash Paint, Acme Interior Fresco Paints, and their Decorative Paints. No similar examples located; A small paint sample brochure is preserved at the Library of Michigan.

Folio. 4.75 x 18.25 in. With 12 multi-colour painted wood samples, rounded edges, sized 1.25 x 4.5 in., all w/ inventory and name on each sample in gilt & black labels. Tall metal bracket, featuring grooves for original samples to be slid into a row, gilt painted lettering at upper fore-edge, for hanging next to lumber store, or paint store counter (minor edgewear, a little scuffing), still a remarkable original examplar. First edition, thus, of this scarce paint sample counter display at the end of the Great Depression as the U.S. began preparing for possible War. The paint samples offer an invaluable guide for design choices at the end of the 1930's, including such colours as Colonial Yellow, Sky Blue, Apricot, Dove Gray, Wisteria, Apple Green, Cameo Blue, Bud Green, Cork, and others.

Colour tin litho advertising display (12 x 14 in.). Colour printed in red, white & blue colours for the text, and colours of the sign. With 7 wood moulding samples, painted in tan, light blue, buff, lettuce green, ivory, green, and gray each 1.5 x 9.25 in. in size, and mounted with a lip vertically side-by-side on the sign, with small hole at upper fore-edge of sign to hang with hook, as well as a folding wire easel stand held with brackets riveted to the back of the sign (minor soiling & very minor rust to upper edge of sign, some minor wear, & rubbing, very minor scuffing to the finish on a couple paint sample pieces), still a very good exemplar. This scarce counter display advertising sign offers an invaluable guide for the colour schemes of Du Pont interior gloss paints for painting kitchens, kitchen cabinets, doors, bathrooms, trims, and furniture for American homes in the 1930s. Du Pont had begun producing paints & lacquers in the early 20th century after purchasing the International Smokeless Powder and Solvents Company. The DuPont Redpath Labs in New Jersey were the chemists who invented the use of pyroxylin lacquers which were quick drying and durable in the 1920s and quickly became the standard in the automobile industry. However, the quick-drying time proved difficult in house painting because of the inability to brush them out, so by the mid-1930s they had formulated paints with an oil-modified alkyd resin which allowed for durability and longer drying times, as well as a superior gloss finish as seen in this display sign. No copies located in Worldcat; See: Standeven, House Paints, 1900-1960, History and Use, pp. 7-10; DuPont Company Museum Collection, Hagley Museum & Library, Wilmington, DE.