Wissner jason (15 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: new. Paperback. Denver hides its age well. The gleaming towers, the polished hotel lobbies, the renovated warehouses of LoDo - all of it suggests a city that began yesterday. It didn't. And what it built over is still down there.Layers of Denver: Beneath the Mile High City digs into the buried history under one of America's fastest-growing cities - and the ghost stories that grew up wherever the official record went quiet. There is a park where thousands of bodies were never moved. A luxury hotel where the switchboard took calls from a stripped and empty room. Two severed heads that may have ended their journey in the basement of the State Capitol. A flood that swallowed the city's first six years of records, and an airport that became the conspiracy capital of America.This is not a ghost-story book. It is a buried-history book, and the hauntings are the doors. Each chapter starts with the legend Denver loves to tell, then follows it down into newspapers, archives, and public records to find what actually happened - because in Denver, the documented history is almost always worse than the folklore.Moving from the Arapaho camps at the confluence of Cherry Creek and the South Platte to Sand Creek, Larimer Square, the Oxford and Brown Palace hotels, Cheesman Park, the Capitol, DIA, and the forgotten cemetery where the city's founders actually lie, Layers of Denver separates fact from legend with sourced endnotes in every chapter - and shows why the legends survive anyway.For readers of Colorado history, true crime, and the strange places where the two meet. If you have ever picnicked in Cheesman Park, ordered a martini in the Cruise Room, or wondered what the horse at DIA is really about, this book is about the ground you were standing on.The city forgets. The ground remembers. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Zustand: New. Print on Demand.

Taschenbuch. Zustand: Neu. Neuware - Most people using AI today are stuck. The tools are extraordinary. The output is forgettable. Generic prose. Partly wrong analysis. Half-finished drafts. The gap between what AI can do and what people actually get from it is enormous, and the conventional wisdom about how to close it (better prompts, newer models, more subscriptions) is wrong.The AI Method is about closing that gap. Not with tools. With a method.The book lays out eight principles that distinguish operators who get extraordinary results from people who get mediocre results: bring the problem, not the prompt. Lock the rules of engagement. Work in validated checkpoints. Demand output ready to use today. Make AI push back. Verify every claim. Apply the method across every domain. Build a compounding system over time.Each principle is illustrated with real projects: retail planning across thousands of products, financial modeling against tight deadlines, marketing campaigns with legal constraints, vendor evaluation that uncovered hidden risk, and decisions where the cost of being wrong is real.This book is not about which AI to use. It is not about prompt templates. It is not about what is coming next. It contains no predictions and no hype.It is a practical method for people who are tired of generic output. The disciplines transfer across tools, across models, and across time. They get more powerful as AI gets more powerful, not less.The reader closes the book with a project to apply it to; not a vision to admire.…

Paperback. Zustand: new. Paperback. Most marketing teams do not fail because of bad strategy or untalented people. They fail because the workaround is broken.Missed deadlines. Last-minute fire drills. Campaigns shipped without a measurement plan. Talented marketers running hot and calling it normal.It is not normal. It is a structural problem, and it is fixable.In Project Management for Marketing Teams, Jason Wissner draws on more than twenty years of experience at companies including Microsoft and Adobe, as a small business owner, and as a consultant to marketing agencies and businesses across many industries, to deliver a complete framework for running marketing the way the best teams run it. With structure where structure helps. With flexibility where flexibility matters. With a clear-eyed understanding of where the work actually breaks down, and a plan for fixing it.Inside, you will find: A complete operating system for managing marketing work from intake to retrospectivePractical chapters on briefs, prioritization, timelines, budgets, stakeholders, launches, risk, and measurementA dedicated chapter on AI for marketing, plus AI applications threaded through every chapterTemplates, checklists, and frameworks you can implement Monday morningWhether you are a marketer at any level looking to bring more structure to your work, or a business leader who senses your marketing function could be sharper, this book gives you a framework you can take into your own work and apply immediately. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Zustand: New. Print on Demand.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. Print on Demand.

Paperback. Zustand: new. Paperback. Denver hides its age well. The gleaming towers, the polished hotel lobbies, the renovated warehouses of LoDo - all of it suggests a city that began yesterday. It didn't. And what it built over is still down there.Layers of Denver: Beneath the Mile High City digs into the buried history under one of America's fastest-growing cities - and the ghost stories that grew up wherever the official record went quiet. There is a park where thousands of bodies were never moved. A luxury hotel where the switchboard took calls from a stripped and empty room. Two severed heads that may have ended their journey in the basement of the State Capitol. A flood that swallowed the city's first six years of records, and an airport that became the conspiracy capital of America.This is not a ghost-story book. It is a buried-history book, and the hauntings are the doors. Each chapter starts with the legend Denver loves to tell, then follows it down into newspapers, archives, and public records to find what actually happened - because in Denver, the documented history is almost always worse than the folklore.Moving from the Arapaho camps at the confluence of Cherry Creek and the South Platte to Sand Creek, Larimer Square, the Oxford and Brown Palace hotels, Cheesman Park, the Capitol, DIA, and the forgotten cemetery where the city's founders actually lie, Layers of Denver separates fact from legend with sourced endnotes in every chapter - and shows why the legends survive anyway.For readers of Colorado history, true crime, and the strange places where the two meet. If you have ever picnicked in Cheesman Park, ordered a martini in the Cruise Room, or wondered what the horse at DIA is really about, this book is about the ground you were standing on.The city forgets. The ground remembers. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Zustand: new. Paperback. Most marketing teams do not fail because of bad strategy or untalented people. They fail because the workaround is broken.Missed deadlines. Last-minute fire drills. Campaigns shipped without a measurement plan. Talented marketers running hot and calling it normal.It is not normal. It is a structural problem, and it is fixable.In Project Management for Marketing Teams, Jason Wissner draws on more than twenty years of experience at companies including Microsoft and Adobe, as a small business owner, and as a consultant to marketing agencies and businesses across many industries, to deliver a complete framework for running marketing the way the best teams run it. With structure where structure helps. With flexibility where flexibility matters. With a clear-eyed understanding of where the work actually breaks down, and a plan for fixing it.Inside, you will find: A complete operating system for managing marketing work from intake to retrospectivePractical chapters on briefs, prioritization, timelines, budgets, stakeholders, launches, risk, and measurementA dedicated chapter on AI for marketing, plus AI applications threaded through every chapterTemplates, checklists, and frameworks you can implement Monday morningWhether you are a marketer at any level looking to bring more structure to your work, or a business leader who senses your marketing function could be sharper, this book gives you a framework you can take into your own work and apply immediately. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Zustand: new. Paperback. Most people using AI today are stuck. The tools are extraordinary. The output is forgettable. Generic prose. Partly wrong analysis. Half-finished drafts. The gap between what AI can do and what people actually get from it is enormous, and the conventional wisdom about how to close it (better prompts, newer models, more subscriptions) is wrong.The AI Method is about closing that gap. Not with tools. With a method.The book lays out eight principles that distinguish operators who get extraordinary results from people who get mediocre results: bring the problem, not the prompt. Lock the rules of engagement. Work in validated checkpoints. Demand output ready to use today. Make AI push back. Verify every claim. Apply the method across every domain. Build a compounding system over time.Each principle is illustrated with real projects: retail planning across thousands of products, financial modeling against tight deadlines, marketing campaigns with legal constraints, vendor evaluation that uncovered hidden risk, and decisions where the cost of being wrong is real.This book is not about which AI to use. It is not about prompt templates. It is not about what is coming next. It contains no predictions and no hype.It is a practical method for people who are tired of generic output. The disciplines transfer across tools, across models, and across time. They get more powerful as AI gets more powerful, not less.The reader closes the book with a project to apply it to; not a vision to admire. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…