Isbn: 9780071545211 - personality not included: why companies lose their authenticity and how great brands get it back, foreword by guy kawasaki (29 Ergebnisse)

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Zustand: Good. A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.

Hardback. Zustand: Very Good. A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.

Zustand: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Zustand: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

hardcover. Zustand: Very Good. 100% Satisfaction Guaranteed.

Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Paperback. Zustand: Very Good. The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past itUse the UAT Filter to understand the personality of your organization and products in order to develop a communication strategy that drives your marketingCreate your company's marketing backstory using techniques pioneered by Hollywood screenwritersHarness the influence of accidental spokespeople and use it to your advantageNavigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamedPinpoint and capitalize on the moments where personality can make a differencePart Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Hardcover. Zustand: Very Good. Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki (MARKETING/SALES/ADV & PROMO) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Hardcover. Zustand: Very Good. Signed by Author.

Hardcover. Zustand: Like New. Signed by Author.

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Hardcover. Zustand: Near Fine. Very Good-Very Good (+) Jacket. 1st Edition. Secure binding with clean pages and mild cover wear. The jacket was mild edgewear. Hardcover book with 302 pages. Size: 8vo - over 7¾ - 9¾" tall. Book.

Hardcover. Zustand: New.

Hardcover. Zustand: New.

Hardcover. Zustand: new. New Copy. Customer Service Guaranteed.

hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Includes dust jacket. Signed. First Edition. SIGNED.

Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Near Fine. Fine condition Hardcover Signed by the Author with no personalization on the Dedication page and a sticker affixed on the Copy right page, (see photos). Orange boards with red spine and black lettering, includes Appendices, Bibliography and Index, 300 pages. The DJ is in Near Fine condition. Signed by Author(s). …

hardcover. Zustand: Very Good. 1st Edition.

Hardcover. Zustand: As New. Zustand des Schutzumschlags: As New. 1st Edition. MHProfessional - free of all markings - 300pg clean, clear and square.

Hardcover. Zustand: Brand New. 1st edition. 300 pages. 8.50x5.75x1.00 inches. In Stock.

hardcover. Zustand: Good.

Zustand: Very Good.

Zustand: Neu. Gebundene Ausgabe 304 S. Neu Zustand: 11, Neu, Gebundene Ausgabe MCGRAW HILL BOOK CO , 2008 304 S. , Personality Not Included. Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki, Rohit Bhargava.

hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.

Zustand: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.…