9780471644309 - winning market leadership: strategic market planning for technology-driven businesses von ryans, adrian; more, roger; barclay, donald; deutscher, terry (20 Ergebnisse)
Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Ryans, Adrian, More, Roger, Barclay, Donald, Deutscher, Terry
- Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
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Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
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Zustand: Very Good. A bright, square, and overall a nice copy.
- Hardcover
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Barclay, Donald, Ryans, Adrian, More, Roger, Deutscher, Terry
- Hardcover
Anbieter: Better World Books: West, Reno, NV, USABetter World Books: West
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Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Barclay, Donald, Ryans, Adrian, More, Roger, Deutscher, Terry
- Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
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EUR 5,63
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Anbieter: Anybook.com, Lincoln, Vereinigtes KönigreichAnybook.com
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0471644307.
Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Ryans, Adrian B. (EDT); More, Roger, Ph.D.; Barclay, Don; Deutscher, Terry
- Hardcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
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Zustand: As New. Unread book in perfect condition.
- Hardcover
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes KönigreichPBShop.store UK
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EUR 30,10
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Ryans, Adrian B. (EDT); More, Roger, Ph.D.; Barclay, Don; Deutscher, Terry
- Hardcover
Anbieter: GreatBookPrices, Columbia, MD, USAGreatBookPrices
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EUR 34,12
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Zustand: New.
- Hardcover
- Erstausgabe
Anbieter: Rarewaves.com USA, London, LONDO, Vereinigtes KönigreichRarewaves.com USA
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Hardback. Zustand: New. 1st. Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership o…ffers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials.Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets.Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more.Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric.Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and RandD; and project team leaders.
- Hardcover
- Erstausgabe
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandKennys Bookshop and Art Galleries Ltd.
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Zustand: New. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are qu…ickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586. . 1999. 1st Edition. Hardcover. . . . .
Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Ryans, Adrian B. (EDT); More, Roger, Ph.D.; Barclay, Don; Deutscher, Terry
- Hardcover
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes KönigreichGreatBookPricesUK
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EUR 26,74
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Zustand: As New. Unread book in perfect condition.
- Hardcover
Anbieter: Chiron Media, Wallingford, Vereinigtes KönigreichChiron Media
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Hardcover. Zustand: New.
- Hardcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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Hardcover. Zustand: Brand New. 1st edition. 328 pages. 9.25x6.25x1.00 inches. In Stock.
- Hardcover
Anbieter: Alhambra Books, Edmonton, AB, KanadaAlhambra Books
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Hardcover. Zustand: Near Fine. Zustand des Schutzumschlags: Very Good. 309 pp, index.
Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Ryans, Adrian B. (EDT); More, Roger, Ph.D.; Barclay, Don; Deutscher, Terry
- Hardcover
Anbieter: GreatBookPricesUK, Woodford Green, Vereinigtes KönigreichGreatBookPricesUK
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Zustand: New.
- Hardcover
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes KönigreichTHE SAINT BOOKSTORE
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Hardback. Zustand: New. New copy - Usually dispatched within 4 working days.
- Hardcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
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Zustand: New. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are qu…ickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586. . 1999. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses Ryans, Adrian; More, Roger; Barclay, Donald and Deutscher, Terry
Ryans, Adrian; More, Roger; Barclay, Donald and Deutscher, Terry
- Hardcover
Anbieter: Aragon Books Canada, OTTAWA, ON, KanadaAragon Books Canada
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EUR 34,79
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Hardcover. Zustand: New.
- Hardcover
- Erstausgabe
Anbieter: Rarewaves.com UK, London, Vereinigtes KönigreichRarewaves.com UK
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EUR 76,06 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Hardback. Zustand: New. 1st. Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership o…ffers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials.Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets.Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more.Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric.Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and RandD; and project team leaders.
