Guide media relations (237 Ergebnisse)

Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

Paperback. Zustand: Good. For PR Industry Beginners Amy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional media to land earned media coverage, increase website rankings and build relationships.But she doesn't stop there. This guide walks beginners through fresh, modern approaches to PR, including: Search Engine Optimization: PR methods that boost SEO rankings.Content Marketing: Blog posts that serve as press releases.Social Media: Engagement that brings story ideas and connections.Ultimately, this is the tough-loving mentor you need for a strong start. With newsrooms shrinking worldwide and digital competition growing, there's never been a better time to learn how PR really works.Not aiming for a career in PR? But still want to apply PR strategies to grow a business or organization? Check out Rosenberg's second book, A Practical Guide to Public Relations for Small Businesses, Nonprofits and PR Leaders.How PR Really Works. …

Paperback. Zustand: Fair. For PR Industry Beginners Amy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional media to land earned media coverage, increase website rankings and build relationships.But she doesn't stop there. This guide walks beginners through fresh, modern approaches to PR, including: Search Engine Optimization: PR methods that boost SEO rankings.Content Marketing: Blog posts that serve as press releases.Social Media: Engagement that brings story ideas and connections.Ultimately, this is the tough-loving mentor you need for a strong start. With newsrooms shrinking worldwide and digital competition growing, there's never been a better time to learn how PR really works.Not aiming for a career in PR? But still want to apply PR strategies to grow a business or organization? Check out Rosenberg's second book, A Practical Guide to Public Relations for Small Businesses, Nonprofits and PR Leaders.How PR Really Works. …

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos. …

Zustand: very_good. Used book in very good condition. May have some minor wear. May NOT include discs, or access code or other supplemental material. Ships directly from Amazon and is eligible for Prime or super saver FREE shipping. We ship Monday-Saturday and respond to inquiries within 24 hours.

Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Zustand: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Zustand: Good. Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image Making News reveals the latest techniques on how to make news and control your message through the news media - whether for your organization, your client or yourself - in today's highly competitive world. Veteran public relations executive, Emmy Award-winning former CBS News correspondent and author David Henderson delivers valuable inside tips, stories and perspective from his own experience and the exclusive perspective from over 100 leading journalists in the United States and Britain. Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message. -Harry Smith CBS News Great advice and a much-needed reality check for anyone who works with the media. Follow David's guidelines and save yourself a lot of time and energy -Jean Cochran National Public Radio David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it. -Richard Serrano Los Angeles Times There are so many mediocre books on media relations, that it's a true pleasure to come across one that lives up to the claim on its cover. David Henderson's publisher bills Making News a straight-shooting guide to media relations and the book delivers. -Paul Holmes, The Holmes Report.…

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. For PR Industry Beginners Amy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional media to land earned media coverage, increase website rankings and build relationships.But she doesn't stop there. This guide walks beginners through fresh, modern approaches to PR, including: Search Engine Optimization: PR methods that boost SEO rankings.Content Marketing: Blog posts that serve as press releases.Social Media: Engagement that brings story ideas and connections.Ultimately, this is the tough-loving mentor you need for a strong start. With newsrooms shrinking worldwide and digital competition growing, there's never been a better time to learn how PR really works.Not aiming for a career in PR? But still want to apply PR strategies to grow a business or organization? Check out Rosenberg's second book, A Practical Guide to Public Relations for Small Businesses, Nonprofits and PR Leaders.How PR Really Works. …

Paperback. Zustand: Good. For PR Industry Beginners Amy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional media to land earned media coverage, increase website rankings and build relationships.But she doesn't stop there. This guide walks beginners through fresh, modern approaches to PR, including: Search Engine Optimization: PR methods that boost SEO rankings.Content Marketing: Blog posts that serve as press releases.Social Media: Engagement that brings story ideas and connections.Ultimately, this is the tough-loving mentor you need for a strong start. With newsrooms shrinking worldwide and digital competition growing, there's never been a better time to learn how PR really works.Not aiming for a career in PR? But still want to apply PR strategies to grow a business or organization? Check out Rosenberg's second book, A Practical Guide to Public Relations for Small Businesses, Nonprofits and PR Leaders.How PR Really Works. …

Zustand: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Zustand: Very Good. Very Good Condition. Five star seller - Buy with confidence.

Zustand: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

Zustand: good. Signs of wear and consistent use.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image Making News reveals the latest techniques on how to make news and control your message through the news media - whether for your organization, your client or yourself - in today's highly competitive world. Veteran public relations executive, Emmy Award-winning former CBS News correspondent and author David Henderson delivers valuable inside tips, stories and perspective from his own experience and the exclusive perspective from over 100 leading journalists in the United States and Britain. Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message. -Harry Smith CBS News Great advice and a much-needed reality check for anyone who works with the media. Follow David's guidelines and save yourself a lot of time and energy -Jean Cochran National Public Radio David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it. -Richard Serrano Los Angeles Times There are so many mediocre books on media relations, that it's a true pleasure to come across one that lives up to the claim on its cover. David Henderson's publisher bills Making News a straight-shooting guide to media relations and the book delivers. -Paul Holmes, The Holmes Report.…

Zustand: Good. 1st. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good.

Paperback. Zustand: Very Good. Hitting the Headlines in Europe: A Country-by-country Guide to Effective Media Relations (PR in Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Paperback. Zustand: Very Good. Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Zustand: Good. 2 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…