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Hardback. Zustand: Good. Studying the increasingly powerful role television plays in the political process, Fredric T. Smoller offers a persuasive argument that the big three network coverage of the presidency is gradually eroding public support for and confidence in that office. This book argues that network coverage of the presidency is determined by the political, technical, and commercial nature of the medium itself, producing a bias toward extensive and negative coverage. Smoller studies the thematic nature of television's presidential coverage, demonstrating how producers and correspondents integrate their daily coverage into ongoing themes which provide dramatic unity over a prolonged period of time. Thus, television's portrayal of the White House generally starts out favorable but soon becomes unfavorable. Attempts by the White House to combat these negative portrayals by managing news coverage and isolating the president will subvert democratic values.The Six O'Clock Presidency argues against generally accepted views that network coverage of the presidency is too favorable and reveals the power of the networks to unravel the career of individual presidents and the public's support for that office. Noting that television news is getting tougher on the presidency as each full-term administration president since Richard Nixon has received a bigger measure of poor coverage than its predecessor, the author spent several weeks with the White House press corps to determine how this could be explained. He interviewed television news executives, correspondents and technicians for ABC, CBS, and NBC, as well as White House officials. The result is a comprehensive study of the economics, technology, and personnel of network news and its coverage of the presidency.…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. Seminar paper from the year 2014 in the subject English - Literature, Works, grade: 3,3 (1,3), University of Paderborn (Institut f r Anglistik und Amerikanistik), course: It's 'the end of the world' as we know it: The Apocalypse and other End-of-the-World Narratives, language: English, abstract: In this essay I'd like to take a look at social interactions of individuals who find themselves in a world where known values, believes and rules seem to be invalid and where the individual survival seems to be the only aim to strive for. But is survival the only need of people? The Road, with its cold, bitter and ashen world, where ethics and morale are lost, where society, as we know it, is completely absent is a good basis for this research. Maybe you'll be good at this. I doubt it, but who knows. The one thing I can tell you is that you won't survive for yourself. I know because I would never have come this far. A person who had no one would be well advised to cobble together some passable ghost. Breathe it into being and coax it along with words of love. Offer it each phantom crumb and shield it from harm with your body. (McCarthy, The Road) Action is rational in so far as it pursues ends possible within the conditions of the situation, and by means, which, among those available to the actor, are intrinsically best adapted to the end for reasons(.). (Parsons, 1937) These two epigraphs, the first from Cormac McCarthy's The Road and the second from Parsons Structure of Social Action give us a slight hint about the importance of social relations and interactions and their outcomes. As a consumer of this kind of post-apocalyptic media you're thrown into these settings by either waking up from a dream or by regaining consciousness. The setting and the new world order are already fixed. Either people try to survive for their own while searching and hoping for others in order to have a higher chance of surviving, or they are already a part of a community whi. …

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Designed for hassle-free, classroom and independent study, our resources are the smart choice for those revising for Edexcel GCSE (9-1) History Superpower relations and the Cold War.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.

Paperback. Zustand: Good.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good.

Zustand: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Zustand: Very Good.

Zustand: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. Ensure your students have access to the authoritative and in-depth content of this popular and trusted A Level History series.

Paperback. Zustand: Very Good.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.…

Spiral-bound. Zustand: Very Good. 3. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. This work was written with three mass media industries in mind - the news media (journalism), advertising, and public relations. It is designed to point out the differences that exist among these three practices. It aims for specific guidelines that can be developed by which they can be analyzed.…

Paperback. Zustand: Fair.

Paperback. Zustand: Good. A real-world, plain-language how-to guide for delivering amazing customer service to customers and end-users.Now in its third edition, The Compassionate Geek is the definitive guide for delivering amazing customer service to customers and end-users. Filled with practical tips, best practices and real-world techniques, The Compassionate Geek is a quick read with equally fast results. Each chapter contains a reflection and discussion section to help improve customer service skills. Inside are lots of personal stories and examples of mistakes made and lessons learned in addition to an entire chapter on overcoming personal and professional obstacles. All of the information is presented in a straightforward style that can be understood and used right away. There's nothing frou-frou, just down-to-earth tips and technical support best practices learned from years of working with technical staff and demanding customers and end-users.Here's what you'll find: The four intrinsic qualities of great customer service providersCustomer service tips on how to say no without alienating your customer or end userBest practices for communicating with email, including examplesBest practices for communicating using chat and textingTen tips for being a good listenerTwo practical ways to keep your emotions in check using emotional intelligence (eq) techniquesA six-step flow chart for handling customer and end user callsCustomer service skills to use when the customer or end user is wrongHow to work with the different generations in the workplaceMotivational stories of human triumph with reflection and discussion questionsTechniques for overcoming personal and professional obstaclesAll of the information is presented in a straightforward style that you can understand and use right away. There's nothing foo-foo, just down-to-earth tips and technical support best practices learned from years of working with technical staff and demanding customers and end users.…

Paperback. Zustand: Good. A brief, economical introduction to the core theories, concepts, and issues for students studying race and ethnic relations in the United States.

Paperback. Zustand: Good. This is a timely work on a very dynamic field. It provides more than 40 best practice case studies from nearly half the states in America, and discusses current and evolving trends in the relations between educational institutions and cities, towns and other municipalities. The schools include public and private universities and colleges, public school districts, and other local school systems. Case studies examine current and evolving state-of-the-art practices. Appendices include a glossary; regional, national and international resource directories; bibliographic sources; model agreements and documents; a state municipal league directory; a state public library directory; and a summary of distance learning resources. The handbook is indexed. The future of America's cities and schools depends upon the proper management of resources through the use of state-of-the-art town-gown planning practices. Both public officials and taxpayers, faculties, as well as students, benefit from town and gown best practices. …

Paperback. Zustand: Very Good. Exploring how to effectively communicate with the media, this text offers students a practical guide to various aspects of media relations. It is intended for courses in Corporate Communications, Public Relations, Media and Business Relations, Management Communications, Crisis Management, and Integrated Marketing Communications.…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Zustand: Good.

Paperback. Zustand: Good. This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.…

Hardback. Zustand: Good. Michael Armacost, the United States ambassador to Japan until 1993, offers an insider's view of relations between the two most powerful economic forces in the economic war zone of contemporary U.S.-Japan relations. Friends Or Rivals? offers a comprehensive analysis of Japan policy under the Bush and Clinton administrations. Here too are Armacost's predictions and suggestions for the future. Armacost examines the promise and frustrations of interdependencies at a time when the world is changing. He chronicles American efforts to reduce a massive trade imbalance, arrange a more equitable sharing of mutual defense costs, elicit a substantial Japanese contribution to the multilateral alliance during the Gulf war, and design a global diplomatic parternship with Tokyo. An authoritative account of U.S.-Japanese relations, Friends or Rivals? is also a provocative ambassadorial memoir. Michael Armacost reveals candidly his own perception of the power brokers he has worked with that define and continue to define the terms of U.S.-Japan relations.…